January 27, 2026For decades, the contract between search engines and websites was simple. A user types a query, the search engine provides a list of blue links, and the user clicks one to find their answer. That contract is being rewritten in the era of zero-click search. With the rapid adoption of
December 29, 2025Answer engine optimization is the process of structuring your online presence so search engines and AI-driven platforms can clearly identify, extract, and present accurate answers about your business, and it matters now because more users are asking direct questions instead of typing short keywords. At Oblac, we approach answer engine
December 1, 2025The newest AEO advancements offer a more direct path to surfacing credible, structured, and strategic answers. But, it’s not as simple as typing “what do I need to succeed in answer engine optimization” into the LLM of your choice. This isn’t a task. It’s a process. These are some of
October 6, 2025The way people find information is changing faster than ever. Not long ago, getting an answer meant scrolling through pages of search results. Today, millions are turning directly to AI chatbots and large language models (LLMs) for direct, conversational answers. This shift requires a new approach to digital visibility. Our
May 30, 2025AEO is here. Answer engine optimization can get your business into the “zero-click” area. SEO can only get you to the top of the rankings – AEO can get your business higher. Traditional SEO strategies, while still relevant, are no longer sufficient to meet the demands of modern consumers who
May 30, 2025In a world where AI assistants shape the way people seek and receive information, the game has changed for businesses aiming to grow their digital presence. Traditional SEO—once the gold standard for online visibility—is no longer enough. Enter Answer Engine Optimization (AEO), the evolution of search marketing that doesn’t just
